Facebook CEO Mark Zuckerberg says Apple products are overpriced

We hardly ever come across bigger companies making direct attacks on other companies through public statements and this is why the world was surprised when Facebook CEO attacked Tim Cook and Apple through what he said in an interview. It isn’t usual for executives of this level to attack one another through statements such as these. This is what Zuckerberg said in an interview with Time magazine;“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers … I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”This initially began with Cook’s comment on Facebook when he disagreed with their ways of doing business. The Apple CEO commented on advertising-supported businesses like Google and Facebook and stated that they are not in alignment with customers because customers are basically serving as the product.In an interview Cook said that “If [companies are] making money mainly by collecting gobs of personal data, I think you have a right to be worried. And companies I think should be very transparent about it.”The collection of personal data is the main driving force behind Facebook. It collects personal data and then sells advertisements tailored to that personal data. Apple however is totally the opposite of this as it only sells hardware products and there is little collection of personal data. It appears that Cook has been stressing on this point to make it an important selling point and the basic idea is that if you are against letting out your personal information then you should be buying Apple products.

Is this intentionally coming on after the famous iCloud scandal when nude pictures of celebrities were posted after hackers accessed iPhone accounts on which they were stored. However, Apple says that iCloud wasn’t breached, it was basically the hackers’ attempt to use “phishing” tactics to get access to accounts. This still doesn’t put Apple in any better position and with this incident behind its doors, it can certainly not be seen as a steward of users’ personal information.Zuckerberg’s point on the other hand does seem to make a lot of sense. As long as consumers are getting great free products, they are willing to give up a little bit of their security which isn’t harming them. Even though people know that their personal data is being used, Facebook has a customer base of more than 1.3 billion users and Google, which also makes use of personal information, has more than a billion users on its products.

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