Dove Apologizes for Racist Advertisement

Soap company Dove has apologized for a racially insensitive Facebook ad it said “missed the mark in representing women of color thoughtfully.”

The advertisement, apparently for some sort of soap but which has since been deleted, showed a black woman wearing a brown shirt removing her top to reveal a white woman in a lighter top. A third image shows the white woman removing her shirt to show a woman of apparently Asian descent.

On Saturday, Dove, which is owned by Dutch-British transnational consumer goods company Unilever, issued an apology on its Twitter page for the advertisement.

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully,” the apology read. “We deeply regret the offense it caused.”

On Facebook, Dove posted a similar statement, saying the feedback the company received from the image would help guide their decisions in the future.

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Eric Write head editor and chief at The Pluto Daily